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As we head towards 2021, large enterprise customers are increasingly feeling let down by vendors with the latest Customer Buying Index™ data identifying 42% of enterprises - in the post-COVID 'virtual-first' world - are finding it more difficult to make IT buying decisions. In this report you will discover how to identify which of your accounts are most distressed and why increasing the volume in your marketing isn’t enough.

The Momentum Customer Buying Index™ / Edition 3

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Strategy
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Account-based marketing

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MomentumABMMomentumABM@MomentumABM·
14 May

In a time where we’re apart, it’s crucial we come together! A huge thank you to Harriet for organising a brilliant 80’s themed bingo last night. We were joined by the fabulous @DawnGracie, an award winning entertainer! Fancy dress was optional but encouraged…#team #FridayFeeling

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MomentumABMMomentumABM@MomentumABM·
14 May

Join us for an eagerly awaited discussion on Thursday, May 20th, to uncover a new spin on #CompetitiveIntelligence. Diane Borska and Lenore Scanlon, who head up Momentum's CI practice, will be joined by @LeonardFuld, world leading CI expert. Register here: https://lnkd.in/exV7xkF

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MomentumABMMomentumABM@MomentumABM·
14 May

Have you listened to the latest episode of the #ABMPodcast? This discussion features @stevengoddard, Integrated Marketing Director at Dell Technologies, and it's available anywhere you get your podcasts: https://link.chtbl.com/0fsIZZ45 @alishalyndon

#B2BPodcast #GrowthMarketing #ABM

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MomentumABMMomentumABM@MomentumABM·
13 May

Combining #creativity with your environment could reduce stress and improve your mood. To increase your sense of connection, you could take photos, draw or paint the landscapes you come across - here are some beautiful images our team has shared with us #mentalhealthawareness

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MomentumABMMomentumABM@MomentumABM·
13 May

Are you an incumbent looking to fend off disruptive rivals or a disruptor looking to dislodge an established competitor in a strategic account?
Here are 4 reasons why your #ABM program needs competitive intelligence: https://bit.ly/3y9iGT5
#CompetitiveIntelligence #Insight

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MomentumABMMomentumABM@MomentumABM·
12 May

What will the future of CI look like for organisations seeking to gain an edge on their rivals? What role will robust customer insights play into sales and marketing campaigns? And in what non-traditional areas will CI be applied? Join us on May 20th: https://bit.ly/3fisIZQ

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MomentumABMMomentumABM@MomentumABM·
11 May

From pitfalls to avoid, programs to launch or people to look out for…the #ABMPodcast is your go-to podcast for all things growth, B2B sales, B2B marketing and of course, ABM!

Listen anywhere you get your podcasts: https://lnkd.in/e4ej5iX #GrowthMarketing #StoryTelling #ABM

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