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As we head towards 2021, large enterprise customers are increasingly feeling let down by vendors with the latest Customer Buying Index™ data identifying 42% of enterprises - in the post-COVID 'virtual-first' world - are finding it more difficult to make IT buying decisions. In this report you will discover how to identify which or your accounts are most distressed and why increasing the volume in your marketing isn’t enough.

The Momentum Customer Buying Index™ / Wave 3

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MomentumABMMomentumABM@MomentumABM·
8h

Find out why helping Distressed Buyers is the only way vendors will survive in a virtual first world in UK Tech News with @alishalyndon.

#Growth #CustomerBuyingIndex #ABM #B2B

https://bit.ly/360Smil

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MomentumABMMomentumABM@MomentumABM·
20 Nov

"Congratulations to Robert in making partner. It’s richly deserved and recognises the critical role he plays in developing our market leading proposition, shaping client programs and mentoring our team." - @alishalyndon, founder and CEO at Momentum.

#Growth #Leader #Partner

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MomentumABMMomentumABM@MomentumABM·
20 Nov

We're thrilled to announce Robert Hollier as first ever Partner at @MomentumABM. Appreciated by clients and colleagues alike, Robert has been an instrumental member of the team for many years. Very exciting times ahead for Momentum!

@alishalyndon #Growth #Leader #Partner

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TopBusinessTechTop Business Tech@TopBusinessTech·
18 Nov

Alisha Lyndon, Founder & CEO, Momentum looks at how sales and marketing teams need to react to thrive in the post-Covid market
#covid19 #remoteworking #virtualfirstworld http://zpr.io/HkhAz

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MomentumABMMomentumABM@MomentumABM·
19 Nov

Why helping Distressed Buyers is the only way vendors will survive in a virtual first world by @alishalyndon, founder and CEO at Momentum, in @TopBusinessTech yesterday.

https://bit.ly/330zU7v

#ABM #B2B #AccountBasedMarketing #Growth #GrowthMarketing #EnterpriseMarketing

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MomentumABMMomentumABM@MomentumABM·
18 Nov

Have you had to adapt your content to align across all stages of the funnel? Anna Abrell has. Anna is an expert in #ABM and content alignment at Braze and will be Chris Hooper's next guest on ABM in 2021 tomorrow at 11amPST!
Register today: https://bit.ly/3n2uctk
#B2B #Content

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MomentumABMMomentumABM@MomentumABM·
16 Nov

42% of enterprise buyers are distressed.
To hear what our expert panel has to say about this, tune in to the latest episode of the #ABMPodcast: https://lnkd.in/d2wY6pf

Source: The Momentum Customer Buying Index™.

#CustomerBuyingIndex #SalesAndMarketing #B2B #Podcast #Growth

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