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As we head towards 2021, large enterprise customers are increasingly feeling let down by vendors with the latest Customer Buying Index™ data identifying 42% of enterprises - in the post-COVID 'virtual-first' world - are finding it more difficult to make IT buying decisions. In this report you will discover how to identify which of your accounts are most distressed and why increasing the volume in your marketing isn’t enough.

The Momentum Customer Buying Index™ / Edition 3

Services

Strategy
Activation
Account-based marketing

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The Customer Buying Index
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Momentum, the global growth consultancy
MomentumABMMomentum, the global growth consultancy@MomentumABM·
14h

A huge congratulations to all 2021 marketing Excellence Award winners!

We're looking forward to Marketing Vision kicking off next week where some of these award winners will be presenting case studies of their exemplary programs. Learn more: https://bit.ly/3AG5HIE #MEA21 #MV21

ITSMA, a Momentum Group Company@ITSMA_B2B

Congratulations to the 2021 Marketing Excellence Award winners!

Our annual awards honor the pursuit of excellence in four critical aspects of success: strategy and planning, innovation, execution, and business results.

Learn more:
https://bit.ly/3MEAs21
#MEA21
#b2bmarketing

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
13 Oct

#MV21 is nearly here! It's not too late to register for Diane's interactive workshop about how #competitiveintelligence can transform your growth initiatives, taking place on October 28th!

Discover all available packages and conference workshops: https://bit.ly/3MV21

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
12 Oct

How do you maintain first mover advantage? By keeping your proposition alive, listening to customers, and encouraging diversity of thought.

Get the insights from State Street's Katherine Lucas in this episode of the #ABMPodast: https://apple.co/3mOjkAG

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
11 Oct

How does targeted thought leadership help B2B marketers shorten the sales cycle? Look out for this session on Thought Leadership and its role in connecting with buyers.

Listen. Learn. Participate!

#MV21
@ITSMA_B2B @VRousselet
Register now: http://bit.ly/3MV21

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
7 Oct

Yesterday we hosted a #macmillancoffeemorning in our London office - a brilliant opportunity to catch up, eat cake and raise money for a brilliant cause! Thank you to all who donated, baked the goods and @macmillancancer for making the set up so easy and all that you do!

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ITSMA_B2BITSMA, a Momentum Group Company@ITSMA_B2B·
1 Oct

We're looking for survey participants involved in Sales Enablement at #B2B consulting, services, and tech solutions companies w/revenue
≥$50M. Please forward!

As always, we will share results with participants! Thank you!
#SalesEnablement
https://bit.ly/3SalesE21tw

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
30 Sep

Join Adam Bennington, Consulting Director at Momentum for this workshop on building the right metrics for ABM success. Discover all available packages and conference workshops led by Momentum and @ITSMA_B2B subject matter experts & register for #MV21 here: https://bit.ly/3MV21

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