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As we head towards 2021, large enterprise customers are increasingly feeling let down by vendors with the latest Customer Buying Index™ data identifying 42% of enterprises - in the post-COVID 'virtual-first' world - are finding it more difficult to make IT buying decisions. In this report you will discover how to identify which of your accounts are most distressed and why increasing the volume in your marketing isn’t enough.

The Momentum Customer Buying Index™ / Edition 3

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Strategy
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Account-based marketing

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Momentum, the global growth consultancy
MomentumABMMomentum, the global growth consultancy@MomentumABM·
5h

What’s next for #ABM? Robert Hollier, Momentum Consulting Director, calls for a more scientific understanding of decision making if account-based marketing is going to evolve in the post-Covid era.

Listen to the full exclusive #ABMPodcast episode here: https://bit.ly/3qkDRhz

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
22 Jun

With ten years of helping global clients grow revenue from their key accounts, Momentum knows what works and what doesn't. Get in touch to hear how we can supercharge your #accountbasedmarketing and #growth initiatives: https://bit.ly/3iXV134

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
22 Jun

Should I be focussing on #growthmarketing or #accountbasedmarketing? That's a question we are hearing a lot from enterprise sales and marketing teams. Momentum founder and CEO @alishalyndon explains the difference and where your focus should be.

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
21 Jun

A very warm welcome to Issy Guarino, the newest member of @MomentumABM who joins our team as an Account Coordinator. Issy is a driven problem solver, striving to deliver great results! We can't wait to meet and work with you!
For more open roles, visit: https://lnkd.in/d4GHn43

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
18 Jun

What’s next for #contentstrategy? Cate Sutherland, Momentum’s Consulting Director & Head of Content Strategy, gives her take on the trends to watch out for in order to get cut through into your key accounts. Listen to the full #ABMPodcast with @Curators_Coffee, link in comment.

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
16 Jun

What does the concept of growth mean compared to ten years ago and how is it different today? Momentum's Director of Growth Christopher Hooper caught up with founder and CEO Alisha Lyndon to talk about the changes she has seen over the years: https://bit.ly/3wwTmp4
#ABM

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
16 Jun

As part of our 10 years in #ABM celebrations, @JGummer, Momentum’s ABM program lead, gives her take on how an understanding of people is key to providing value to your customers and driving growth in your business. Listen to the full episode here: https://link.chtbl.com/ABMpodcast30

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