The CMO perspective: CBI wave 3, 2020
The latest findings from this wave are a gauntlet thrown to sales & marketing - that's certainly the view from Antonia Wade, Chief Marketing Officer at Capita. Join us in this insight packed episode to hear more from the third wave of 2020's Momentum Customer Buying Index™, learn why your accounts are saying in this time they need ABM more than ever before and decipher which go-to market strategies will drive the biggest impact.