S&P Global: When ABM becomes ABE‬

How do you establish ABE as a known discipline within an organisation that has no prior experience? Hear from S&P's Amie Stankiste...

Alisha Lyndon

by Alisha Lyndon

March 8, 2021

Account-Based Growth

How do you establish ABE as a known discipline within an organisation that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organisations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important.”
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