Build content that resonates with key regions and industries

When context is everything, it’s essential to generate the content to cut through. At Momentum, we offer market contextualisation programs designed to maintain global consistency of tone and purpose alongside laser-focused content aimed at specific regions, industry sectors and audiences.

We will help build content with cadence, storytelling that resonates with specific markets using market insights. We will ensure that approach is in step with centralised content production process, ensuring that local content can be created – and executed – in parallel with core assets.
Our market contextualisation program features in-depth research into the drivers for regional market, audiences or industry sector. It also features copy creation, validation and iteration. Our team will produce tailored content with regional or sector nuances in mind – LinkedIn articles, animated infographics, social banners, email footers and teasers, and more.

Our translation capability ensure that regional assets are delivered in the appropriate language before social engagement campaigns are activated, playing to the strengths and nuances of each market.

Outcomes

Grow market relevance

By tailoring content for regional need you can grow account activity in previously challenging markets, growing revenues.

Expand account footprint

Access parts the of the market that were previously hard to reach. Find new opportunities by geography and by industry.

Build deeper engagement

Tailored content lands with superior resonance, demonstrating greater levels of credibility and creating a richer, longer-term relationship.