Capture market share and grow your biggest accounts with our distinct Performance Marketing Program

Our Performance Marketing Program will fundamentally shift your approach, ensuring you increase conversion by bringing together random acts of marketing, to focus paid and owned channels in a joined-up way on the accounts that matter most to your growth agenda.

Through intensive research and deep buyer insights, we’ll help you understand what your customers need and develop differentiated campaigns that directly connects service offering with buyer requirement.

By blending our experience and insight from working with the Global 2,000 for more than a decade – and our own proprietary research in the form of the Momentum Customer Buying Index – we are able to locate new buying centres within your key accounts, drive engagement and maintain revenue growth.

We do this by creating a symbiotic relationship between activity, combining activation with highly-targeted content and interrogating the data analytics it spawns.

We take a four-step approach:

1. First, we orchestrate a campaign of paid social activity to drive reach, frequency and engagement with target accounts
2. We then optimise content to ensure a relevance that will deliver market-beating response rates.
3. Next, we work with your sales teams to enable conversion and more the account forward.
4. Finally, our program team will provide campaign management and reporting that will turn intent into opportunity.

Then we’ll arm you with assets – pitch decks, videos, one-pagers, blog posts, and manifestos – to ensure your account teams share the same, consistent and compelling narrative across buying centres. In parallel, we’ll build a sales toolkit that includes a messaging guide, battle cards, persona breakdown, and objection handling.

Almost half (46%) of enterprises are looking to vendors to help them sift through the large amount of content that already exists and help them cut through large amounts of information.



“The biggest success we've had is our partnership with Momentum. In particular, the thought process around the content that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.”

Carrie Holmes, Director of Marketing, Strategic Accounts, North America, Microsoft

Outcomes

Clarity of message

Differentiated, consistent, clear and addressing a direct buyer need – finally, an end to abstract and confused story telling.

Increased mindshare

The ability to express the value of your products and service with clarity and precision will resonate with prospective buyers and the wider influencer community.

Consistency of delivery

A consistent, compelling, tailored, and customer-facing proposition engenders trust, consolidates key messages, and increases conversion opportunities.