Why you should make your clients the center of your world
Dr. Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.
Podcast
News
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
Dr. Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.
Podcast
With over 25 years of experience at Pfizer, Jerid Lydic has a nuanced understanding of key account growth.
Blog
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
Blog
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
Blog
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.
Podcast
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
Blog
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
Podcast
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
Blog
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Podcast
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
Article
When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.
Blog
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.
Blog
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Podcast
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
Article
Customers may accuse you of corporate greenwashing unless you address the challenges facing your ESG strategy – here’s how we’re doing it at Momentum ITSMA.
Blog
Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
Blog
In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.
Blog