Finastra: Building a global ABM program in a pandemic

Finastra's Global ABM Lead discusses balancing building a centralised ABM program while still empower field and regional teams.

Alisha Lyndon

by Alisha Lyndon

August 11, 2021

Account-Based Growth

Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world’s leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.
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