Addleshaw Goddard: How to build a distinctive brand

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.

Alisha Lyndon

by Alisha Lyndon

May 24, 2022

Actionable Insights

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is. Brian Macreadie, Head of Marketing at International law firm Addleshaw Goddard discusses the importance of getting the basics right in a saturated market, building trust, and finding a “distinctive” approach to accelerate growth – and, not forgetting your sense of humor.
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