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Adobe: Competing in the Enterprise

Featuring John Watton, Senior Director of Enterprise Marketing at Adobe, this episode covers strategies Adobe is adopting to expand into new marketing, increase relevance with enterprise accounts, and ultimately build account-based experiences

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MomentumABMMomentumABM@MomentumABM·
19h

Research published last week by @Gartner_inc has revealed interesting developments in the shift of the balance of power in the boardroom – with #CIOs now seen as more influential than ever. So how do you work with the CIO to co-create and co-innovate?

https://lnkd.in/dnP28TU

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MomentumABMMomentumABM@MomentumABM·
23 Feb

There isn’t much to say about 2020 that hasn’t already been said. One thing is worth reinforcing though — last year changed the way we shop... Find out why Tesco is a great example of a brand looking at the bigger picture.

https://www.linkedin.com/posts/momentumabm_insights-tesco-activity-6769978066648215552-djEC

#Tesco #Retail #B2B #Insights

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MomentumABMMomentumABM@MomentumABM·
22 Feb

It's not too late to register for this Thursday's CBI Insight event! We'll be focusing on the areas where pressures are greatest for #FinancialServices firms in today’s virtual-first world: Resilience 💪 and Transformation📈. Learn more:
https://lnkd.in/dTPCVqh

#B2B #ABM #Growth

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MomentumABMMomentumABM@MomentumABM·
18 Feb

Would you believe it if we told you #employeewellness is one of the top three things customers consider when choosing which company to purchase from? Thanks for sharing your observations around what's keep execs awake at night @pohara_tp.

https://bit.ly/3ppMEwM

#B2B #ABM

Paul O'Hara@pohara_tp

Check out my latest article: What Is Keeping Executives Awake at Night In 2021? https://www.linkedin.com/pulse/what-keeping-executives-awake-night-2021-paul-o-hara via @LinkedIn

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MomentumABMMomentumABM@MomentumABM·
18 Feb

In this weeks Movers and Shakers, @MomentumABM announces appointment of CFO and Managing Director in the UK.

#Growth #GrowthMarketing #B2B #GreatPlacesToWork #CFO #ManagingDirector #MD @LeoBurnett @VodafoneUK @havas

Mobile Marketing@MMMagTweets

This week's Movers and Shakers round-up of the industry's latest hires and promotions features @LeoBurnett, @RGA, @HavasMedia, @IncuBetaGroup, @VodafoneGroup, @TribalLDN, @4As, @admixplay, @remergeio, @ZetaGlobal, @SightlyHQ, @lycamobile, @Bounteous...
https://mobilemarketingmagazine.com/movers-shakers-leo-burnett-rga-havas-incubeta-vodafone-tribal-worldwinde-4as-admix-remerge-zeta-global-sightly-lycamobile-bounteous-momentum-alight-media

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MomentumABMMomentumABM@MomentumABM·
17 Feb

The Customer Buying Index has, among other things, revealed some really interesting data on the size and structure of enterprise buying teams. 🚨 Spoiler alert: they're bigger and more complex than you'd think. The GM of Momentum US, shares his thoughts... https://bit.ly/3bimS8N

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MarTechSeriesMarTech Series@MarTechSeries·
16 Feb

@MomentumABM launches Competitive Intelligence Service http://ow.ly/SqC530rx6fr #Accountbasedmarketing #ABM #News #MomentumABM

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