Get the latest insight you need to build a program that delivers.

For more than 25 years we have conducted research into all aspects of b2b marketing.

Our proprietary research body allows us to investigate the key trends impacting b2b marketers and allows you to build your program based on statistical foundations.

Through ABM adoption studies, our annual trends reviews and regular benchmarking studies around subjects like executive engagement and sales enablement, we are able to understand and inform you on what tools and tactics are having the most impact.

We also conduct custom research for our clients who are looking to explore a certain aspect of their marketing program.

These studies, which usually fall into the categories of buyer research, brand studies, and competitor intelligence, allow our clients to have a fuller understanding of their market and their customers, and gives them an unrivalled advantage in the competition to secure sustainable growth for their organisations.

For more information see:

Read: A new spin on competitive intelligence
Listen: Katherine Lucas Podcast
Case study: Insight to power exec connections

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“I chose Momentum because they understand account-based marketing… their team not only understand the creative, but they also understand the insights that drive the program and work with sales, utilising those insights and bringing them together to form the strategy.”

Danny Nail, Account Based Engagement, Microsoft

According to the Momentum Customer Buying Index ®

45% of enterprise buying teams say that sales teams currently have less insight on their business than before the pandemic.

OUTCOMES

Grow revenues

Draw on unparalleled insights to anticipate account needs. Turn that knowledge into competitive advantage and sales.

Deepen engagement

Understanding and empathy are the route to solidifying relationships, building credibility, and opening up opportunities.

Embed best practice

Apply actionable insights across your key and strategic accounts. Use newly found knowledge to inform future strategies and tactics.

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