Fujitsu shows ABM skills
Thought leadership drives engagement in utilities sector
Fujitsu’s IT solutions touch the lives of millions of people every day – from passport applications and shop checkouts to broadband and fraudproof cash machines. The utilities and built environment sector represents a huge growth opportunity – a potential multimillion-pound sales pipeline – for Fujitsu. To prosper, however, Fujitsu first needed a customer-centric strategy that spoke to decision makers outside of the IT department. Only then could it deepen existing relationships, create new name engagement with existing accounts and instigate new conversations.
Natalie Field, Head of Private Sector Marketing,
By creating thought leadership assets around the manufacturing and engineering skills crisis – an issue of material significance to the sector – Momentum helped Fujitsu identify and reach key influencers. Organic and paid-for campaigns combined with social media monitoring to provide a complete response.
The program targeted 70 utilities and reached an audience of +130,000 stakeholders. This resulted in a 1,400% uplift in web traffic, a nine-fold increase in blog posts views and nearly 100,000 page impressions from our target audience. In total £600million worth of pipeline leads have been generated by the program with a revenue value of over £50 million.
Growth program focusing on engineering skills crisis reaches over 130,000 influential stakeholders