ABOUT

$100 opportunity created

Helping AWS truly understand a global account, its key stakeholders and decision-making process and then open the door to a multimillion dollar pipeline

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Thanks to Momentum, not only did we know who to talk to but how to talk to them too.”

Ed Lenta,
Head Global Accounts, Amazon Web Services

SOLUTION

The who, what and how

We provided a specialised deep-dive into the account, its markets and key decision makers. We created bespoke stakeholder maps that pinpointed the right people to approach. Then used executive profiles to identify what to talk to about and how to talk to them.

IMPACT

From limited traction to direct contact

After months of silence, our approach led to executive dialogue within a week.

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