Engagement at scale for AWS
Creating dialogue between AWS and hard to reach stakeholders.
Creating dialogue between AWS and hard to reach stakeholders.
ABOUT
Helping AWS truly understand a global account, its key stakeholders and decision-making process and then open the door to a multimillion dollar pipeline
Ed Lenta,
Head Global Accounts, Amazon Web Services
SOLUTION
We provided a specialised deep-dive into the account, its markets and key decision makers. We created bespoke stakeholder maps that pinpointed the right people to approach. Then used executive profiles to identify what to talk to about and how to talk to them.
IMPACT
After months of silence, our approach led to executive dialogue within a week.