Arvato: The world of Key Account Management

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program

Alisha Lyndon

by Alisha Lyndon

December 9, 2021

Account-Based Growth

In this episode, we hear from Will Green, Senior Vice President , Arvato, as he discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world class key account program. Will also shares his thoughts on the biggest challenges of KAM, including misaligned teams and the skills needed to be successful in Key Account Management.
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