ABM: Bringing together data, art and science to enable the challenger sale

Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.

Alisha Lyndon

by Alisha Lyndon

May 5, 2021

Actionable Insights

“It's important to have the data and science, but don't forget the story”. In this episode of the ABM podcast, Steve Goddard Integrated Marketing Director at Dell Technologies explains how ABM has evolved at Dell and why it’s important to focus on business outcomes rather than products and solutions.
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