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A moment of truth for b2b marketing – Part 2

The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.

Alisha Lyndon

by Alisha Lyndon

November 24, 2020

Account-Based Growth

In this episode we hear from Andy Simpson-Pirie CTO, Cyberfort Group and Keith Pranghofer, Director of ABM, Strategic Accounts, Microsoft as they unpack the Customer Buying Index™, a tool that brings together ten years of experience and proprietary research to provide a unique picture of who the buyers are in key markets and analyses their vendor expectations.
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