In this Account Based Marketing podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.
Our overarching objective was to equip sales teams with client-centric content and create new demand through targeted promotions across multiple channels.
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation? Here is a precis of the conversation that took place at our most recent CBI Insight Event with a panel that included Brian Hayes, Financial Services Industry Lead of VMware.