Prioritise accounts, increase awareness and engagement across channels, and align teams to convert with our New Logo Acquisition Program
Momentum’s data-driven New Logo Acquisition Program identifies synergies among cohorts of accounts where there is little, or no, existing history or legacy, creating content that talks directly to those clusters, and orchestrating activity accordingly.
We blend traditional campaign tactics with our expertise in strategic account-based marketing, taking a four-step approach to acquisition and engagement.
1. First, we investigate and audit each accounts using 1st and 3rd party data.
2. Next, we identify patterns between accounts and initiate smart segmenting.
3. Then we development content and engagement plans that inspire each segment in turn.
4. Finally, we orchestrate in-market activity across channels to drive revenue growth.
Our focused approach to new logo acquisition means no more random approaches and no more hit-and-miss outcomes.
We’ll work with you to support sales teams with consistent messaging, hand off, and nurture activity not just to keep accounts alive but to ensure they thrive. From battle cards to elevator pitches, from selling guides to data sheets, we’ll arm your teams with the tools of success and will entrench best practice, embedding capability across the entirety of your account team.
Only 18% of customers say their vendors have been “very proactive” at keeping them up to date with new innovations.
“In 30 years of selling I’ve never seen a set of sales assets so polished, customer aligned and down-right gorgeous. I’m absolutely delighted!!.”
Bal Jutley, Key Account Director, AWS
If you enjoyed this article, you may also like:
An insider's guide to driving demand and pipeline
Microsoft Case Study
Finastra, building operations podcast
Which sales & marketing strategies video
Convert more deals
Tried-and-tested techniques combined with tailored tools and content increase the likelihood of lead conversion.
Deliver success at scale
By bringing consistency to the sales process, you upskill the entire team and multiple your potential win-rate.
A standardised communications strategy and a consistent look and feel for all comms secures credibility with stakeholders inside and outside the organisation.