Sales enablement for a new world of selling
McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling
by Alisha Lyndon
September 8, 2021
In this episode Alisha is joined by McKinsey's B2B Sales and Marketing Partner Liz Harrison to share her expertise and tips on how to avoid channel conflict, why all areas of the business need to be focussed around customers, and how to add human value to a digital buying process. In a world of digital, remote and hybrid selling, the role of sales enablement has never been more critical.
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