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Sales enablement for a new world of selling

In this episode Alisha is joined by McKinsey's B2B Sales and Marketing Partner Liz Harrison to share her expertise and tips on how to avoid channel conflict, why all areas of the business need to be focussed around customers, and how to add human value to a digital buying process. In a world of digital, remote and hybrid selling, the role of sales enablement has never been more critical.

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Momentum, the global growth consultancy
MomentumABMMomentum, the global growth consultancy@MomentumABM·
10h

With key insight drawn from more than a decade of our work driving growth with marketing and sales teams at global, complex organisations, the Momentum Sales Enablement Framework is a must read for anyone involved in enterprise selling: https://hubs.li/H0WXRJC0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
15 Sep

Insight will be the critical component of your ABM program in 2022. Understanding your customers better than your competitors is the key to differentiation in a world of digital selling. Make sure you have every insight angle covered. Discover more: https://hubs.li/H0WXRPc0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
14 Sep

How can organisations upskill sales teams to deal with new hybrid sales world? Liz Harrison, Partner at McKinsey and a sales enablement expert, identifies a need for a whole new skill set and incentive structure. Listen to this new #ABMPodcast episode: https://hubs.li/H0WXMDM0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
13 Sep

We're delighted to welcome Cristina Taje who is joining Momentum, the global growth consultancy today as a Senior Account Manager. Cristina is driven and striving to make a difference - we can't wait to work with you!

For more open roles, visit #hiring: https://hubs.li/H0X1kHN0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
10 Sep

Thanks for the mention @Timothy_Hughes !

Tim Hughes 提姆·休斯@Timothy_Hughes

Fast forward to 28:51 about sales and marketing talent acquisition and retention - what will be the skill set of the future. 30:33 single piece of advice for sales and marketing leaders #socialselling #digitalselling #sales #salestips #salesleader https://twitter.com/MomentumABM/status/1435607421758722049

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
8 Sep

It has become more imperative than ever for sellers to be able to articulate their organisation’s value proposition to buyers. Liz Harrison, Partner at @McKinsey and a sales enablement expert, pinpoints how to do this in the latest #ABMPodcast episode: https://bit.ly/38Qu6Qq=

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
8 Sep

It’s great to see the team making the most of flexi hours, particularly in this weather. Soak up that sun ☀️

#greatplacetowork #wellness #outdoors #people

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