Growth insights, reports and news for you.

Our content, events and learning offer is designed to transform your growth function so we can achieve more together. For example, each year we analyze the global 2k and share this knowledge. And through our interactive platform, Growth Hub, members can access the research, insights, advice and peer-to-peer learning needed to drive smart decisions.


Kyndryl’s account-based growth journey

Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why account-based marketing is key to helping this billion-dollar company fulfil ambitious growth plans.


5 things you didn’t know about working with the public sector

Myron Hrycyk of the Cabinet office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.


Building the Marketing Engine to power growth for a $19B Start-up

Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.


How Marketing Can Drive Sustained Growth In An Economic Downturn

Find out more about how we used data from the spring 2022 wave of our Customer Buying Index (CBX) research to provide pointers to successfully navigating an economic downturn.


Three questions to ask before scaling an ABM program

Have you considered these three critical questions before committing to account-based growth as a business strategy?


Don’t fit the mold – change it

FM Global’s Head of Marketing, Angie Henderson Moncada shares the moment that shaped her attitude towards bias and authenticity.


Harness the power of being you

In this episode of Breaking the bias, Head of Marketing at FM Global shares her thoughts on how finance is finally breaking the mould, and why our superpower is also our kryptonite.

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4 things you didn’t know about Key Account Management

Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.


AKAM: Getting key account management right

Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

Press Release

Finalists Announced for the 2022 Marketing Excellence Awards

B2B marketing leaders will be recognized on October 25 for standout performance across marketing programs at this year's Marketing Vision conference on October 24-26.


Two Ways B2B Marketers can Differentiate Their Company in a Competitive Market

Read about the single most important insight from How Executive Buying Behavior & Preferences are Changing: Momentum’s 2022 CBX Research [wave 1].

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Want to break the bias? Play the long game

Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.


How to be an ally

Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.

Press Release

Momentum named a best company to work for

Momentum is thrilled to be recognised yet again as a Best Company to Work For in 2022 and receive a 2 Star accreditation for "Outstanding" levels of workplace engagement.


Top tips for business growth

Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.


Salesforce: Best practices for driving revenue growth

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.


Taking Action Against Bias | Forbes

Momentum held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.


Momentum Group – A year in review

12 months since Momentum and ITSMA joined forces to create a global growth consultancy and ABM powerhouse, we have invited three of our experts to discuss what the future holds for the Momentum Group.


Marketing Vision 2022 – The Year of Marketing Enablement

Marketing Vision 2022 is back and better than ever. Join us to explore the meaning behind “The Year of Marketing Enablement.”

Press Release

Celebrating milestone wins and record success

One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins.