Featured resources

Article

Taking an old-school approach to new ABM Training

Guy Phillips joined ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...

Podcast

IBM: Building account-based marketing muscle

Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.

Article

Marketing Leadership Forum: 21 “Aha!” moments from B2B marketers

In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.

Article

12 takeaways from the ITSMA Marketing Leadership Forum

When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.

Podcast

D&I starts with culture

Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.

Article

4 lessons from a lifelong marketer

Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.

Podcast

Addleshaw Goddard: How to build a distinctive brand

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.

Press Release

Momentum and ITSMA Invest in Learning & Development

Momentum has enhanced its learning and development programs with two new hires and an increased focus on training programs.

Article

How to lead change

Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.

Podcast

Building resilience from difference

Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work

Article

Q&A: How to get more from competitive intelligence

Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights

Podcast

Epicor: Gaining a growth edge with competitive intelligence

Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight

Video

Marketing trends 2022: What’s hot and what’s not

The Momentum Group's experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022

Article

How to maintain your customer focus through change

Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer

Podcast

Microsoft: Transforming customer outcomes

Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function

Podcast

International Women’s Day 2022: Leadership knows no boundaries

Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference

Article

4 tips for creating a team of ABM superstars

There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here's 4 tips for creating a team of ABM superstars

Podcast

Infosys: Why people are the key to ABM success

Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team

Blog

ABM in the metaverse

The metaverse could fundamentally change account-based marketing tactics. Here's our view of how ABM might look in the virtual world

Article

4 ways to beat imposter syndrome

Imposter syndrome can be a huge barrier to personal and professional growth. Here's 4 simple tactics to manage self-doubt in the workplace