Growth insights, reports and news for you.

Article

Two Ways B2B Marketers can Differentiate Their Company in a Competitive Market

Read about the single most important insight from How Executive Buying Behavior & Preferences are Changing: Momentum’s 2022 CBX Research [wave 1].

Article

Want to break the bias? Play the long game

Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.

Podcast

How to be an ally

Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.

Press Release

Momentum named a best company to work for

Momentum is thrilled to be recognised yet again as a Best Company to Work For in 2022 and receive a 2 Star accreditation for "Outstanding" levels of workplace engagement.

Article

Top tips for business growth

Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.

Podcast

Salesforce: Best practices for driving revenue growth

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.

Article

Taking Action Against Bias | Forbes

Momentum held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.

Podcast

Momentum Group – A year in review

12 months since Momentum and ITSMA joined forces to create a global growth consultancy and ABM powerhouse, we have invited three of our experts to discuss what the future holds for the Momentum Group.

Event

Marketing Vision 2022 – The Year of Marketing Enablement

Marketing Vision 2022 is back and better than ever. Join us to explore the meaning behind “The Year of Marketing Enablement.”

Press Release

Celebrating milestone wins and record success

One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins.

Article

Where B2B Marketers Accelerate Growth Through Best Practices

In June 2022 ITSMA and Momentum introduced the Growth Hub, the industry’s most dynamic community of B2B marketers who want to accelerate business growth.

Article

Making D&I more human

You may think diversity and inclusion is a matter of employing the same number of women and men or promoting an “authentic” culture the allows you to bring “whole selves” to work. But it’s so much more than that.

Podcast

Legislation leads culture

Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.

Article

Inside IBM’s global account-based marketing program

Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.

Article

Taking an old-school approach to new ABM Training

Guy Phillips joined ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...

Podcast

IBM: Building account-based marketing muscle

Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.

Article

Marketing Leadership Forum: 21 “Aha!” moments from B2B marketers

In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.

Article

12 takeaways from the ITSMA Marketing Leadership Forum

When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.

Podcast

D&I starts with culture

Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.

Article

4 lessons from a lifelong marketer

Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.