Reinventing Revenue Growth With Account-Based Marketing | Forbes

As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.

Alisha Lyndon

by Alisha Lyndon

October 11, 2021

Account-Based Growth

We’ve gone from a place where sales reps and marketers have been hesitant to double down on a set of focused accounts to where most people targeting the enterprise have an account-based strategy. But as ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon, Founder & CEO of Momentum.
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