Andy Bacon

Sr. Vice President, Growth

“I'm motivated by teams founded on trust, integrity, and honesty.”

About Andy Bacon

Andy is the Senior Vice President of Growth at Momentum and a member of the Executive Leadership Team.

Well known throughout the b2b marketing industry, Andy is recognised as an expert in account-based marketing and building dynamic marketing communities.

He joined Momentum in 2021, transforming ITSMA’s member community into the Growth Hub to further accelerate knowledge sharing and excellence among B2B marketers.‚Äč

Andy brings with him over 30 years of knowledge and experience across the marketing and sales lifecycle. He built B2B Marketing’s consultancy business, moving on to architect their member community Propolis. Prior to that, he led his own agency for more than 25 years, leading strategy on award-winning campaigns for industry-leading IT vendors such as Citrix, Juniper Networks, NVidia and Seagate across EMEA and APAC. He also co-authored the 2020 Marketing Handbook, published by Springer Publications.