Adobe: Competing in the Enterprise
Hear from Adobe's Senior Director of Enterprise Marketing on which strategies they are adopting to expand into new markets...
August 2020
Podcast
Chief Executive Officer
Alisha Lyndon
About Alisha
Alisha is the Chief Executive Officer at Momentum ITSMA, with over 20 years of experience advising technology, professional services, and financial services firms on revenue performance, go-to-market, and strategic account growth.
Entrepreneur and growth evangelist, Alisha pioneered Account-Based Marketing and went on to establish the first consulting firm to focus on driving revenue in strategic accounts.
She is host to America’s top 100 management podcast, Account-Based Marketing, author of The ABM Effect: How to Win, Retain and Grow Valuable Clients, is a regular contributor to Forbes, and a speaker on go-to-market topics.
During her career, Alisha has advised a wide range of global enterprises including Accenture, Google, and State Street.
Prior to Momentum ITSMA, Alisha spent 10 years in sales and marketing roles at solutions providers, including Logicall and Microsoft.
Outside of work, Alisha enjoys getting outside (walking, cycling, running, skiing) hosting the Breaking the Bias podcast, and is a serial self-builder.
Insights featuring Alisha
