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Executive Marketing: who influences the influencers?

Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritise it? Samara Donald, Head of Global Executive Marketing at AWS, explains why in this edition of the Account-Based Marketing podcast. She provides some key insights into the process she goes through – as well as some great tips on how best to go about it.

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
5h

Are you or someone you know looking to join a team who inspire, rally and care for one and other as we continue our own growth journey? Get in touch because we are #hiring! Find out more: https://hubs.li/H0WX_N60

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
16 Sep

With key insight drawn from more than a decade of our work driving growth with marketing and sales teams at global, complex organisations, the Momentum Sales Enablement Framework is a must read for anyone involved in enterprise selling: https://hubs.li/H0WXRJC0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
15 Sep

Insight will be the critical component of your ABM program in 2022. Understanding your customers better than your competitors is the key to differentiation in a world of digital selling. Make sure you have every insight angle covered. Discover more: https://hubs.li/H0WXRPc0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
14 Sep

How can organisations upskill sales teams to deal with new hybrid sales world? Liz Harrison, Partner at McKinsey and a sales enablement expert, identifies a need for a whole new skill set and incentive structure. Listen to this new #ABMPodcast episode: https://hubs.li/H0WXMDM0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
13 Sep

We're delighted to welcome Cristina Taje who is joining Momentum, the global growth consultancy today as a Senior Account Manager. Cristina is driven and striving to make a difference - we can't wait to work with you!

For more open roles, visit #hiring: https://hubs.li/H0X1kHN0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
10 Sep

Thanks for the mention @Timothy_Hughes !

Tim Hughes 提姆·休斯@Timothy_Hughes

Fast forward to 28:51 about sales and marketing talent acquisition and retention - what will be the skill set of the future. 30:33 single piece of advice for sales and marketing leaders #socialselling #digitalselling #sales #salestips #salesleader https://twitter.com/MomentumABM/status/1435607421758722049

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
8 Sep

It has become more imperative than ever for sellers to be able to articulate their organisation’s value proposition to buyers. Liz Harrison, Partner at @McKinsey and a sales enablement expert, pinpoints how to do this in the latest #ABMPodcast episode: https://bit.ly/38Qu6Qq=

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