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Executive Marketing: who influences the influencers?

Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritise it? Head of Global Executive Marketing at AWS, explains why...

Alisha Lyndon

by Alisha Lyndon

April 6, 2021

Actionable Insights

Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritise it? Samara Donald, Head of Global Executive Marketing at AWS, explains why in this edition of the Account-Based Marketing podcast. She provides some key insights into the process she goes through – as well as some great tips on how best to go about it.
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