From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.
It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need...Hear from renowned author and competitive intelligence expert Leonard Fuld.
As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.