From account planning to sales enablement and everything in between, competitive intelligence adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.
It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need...Renowned author and competitive intelligence expert Leonard Fuld sat down last week with Momentum’s CI team leaders Diane Borska and Lenore Scanlon to discuss the many ways companies can benefit from robust, targeted intelligence in the modern business world.
As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.