Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation? Here is a precis of the conversation that took place at our most recent CBI Insight Event with a panel that included Brian Hayes, Financial Services Industry Lead of VMware.
The COVID-19 pandemic has changed everything about the enterprise buying process. With both buyer and seller teams working remotely in a virtual world, with so much information available online, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognisable to that of a decade ago.