Ann Boza-Lobo is not afraid of a challenge. The IBM veteran – who, by her own admission, thought she would work with the tech giant until her retirement – surprised even herself when she took on the role of Vice President of Demand Generation and Growth at Kyndryl. But the lure of creating a brand-new marketing organisation was just too strong to resist...
Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are not just equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals, but also that every enablement service your organisation provides fully mirrors the customer and the path they will go on to make a purchase.
The COVID-19 pandemic has changed everything about the enterprise buying process. With both buyer and seller teams working remotely in a virtual world, with so much information available online, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognisable to that of a decade ago.