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Oracle: ABM + Customer obsession

In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities

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MomentumABMMomentumABM@MomentumABM·
21h

For the latest inspiration, expertise and creativity
to help you grow your most valuable customers, sign up for our monthly newsletter; a collection of curated content and the latest job postings. Sign up at http://www.wearemomentum.com

#AllBrightMinds #Content #Newsletter #Insights

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MomentumABMMomentumABM@MomentumABM·
26 Nov

In celebration of American Thanksgiving, Momentum has decided to put aside some time today to handwrite letters to the people we are thankful for. Yes, handwritten letters.

We all know someone who could use reminder of how much they're loved.

#MentalHealth #GreatPlacesToWork

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MomentumABMMomentumABM@MomentumABM·
26 Nov

The latest findings from the CBI are a gauntlet thrown to sales & marketing - that's certainly the view from @AntoniaWade1, CMO at Capita. This is a must listen episode to all sales & marketing leaders looking to drive revenue growth in 2021.

https://lnkd.in/dQHcckx

#ABMPodcast

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MomentumABMMomentumABM@MomentumABM·
25 Nov

As we head towards 2021, large enterprise customers are increasingly feeling let down by vendors, with the latest Customer Buying Index™ data identifying 42% of enterprise buyers are finding it more difficult to make IT buying decisions.

https://lnkd.in/du-mYZH

#CBI #ABM #B2B

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MomentumABMMomentumABM@MomentumABM·
24 Nov

What's keeping executives awake at night? Find out in this excellent piece summarising practical tips on how to engage with senior executives by Chris Hooper, General Manager at @MomentumABM USA.

https://bit.ly/3pXTQS8

#ABM #B2B #ExecutiveEngagement #Growth #ContentStrategy

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MomentumABMMomentumABM@MomentumABM·
23 Nov

Find out why helping Distressed Buyers is the only way vendors will survive in a virtual first world in UK Tech News with @alishalyndon.

#Growth #CustomerBuyingIndex #ABM #B2B

https://bit.ly/360Smil

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MomentumABMMomentumABM@MomentumABM·
20 Nov

"Congratulations to Robert in making partner. It’s richly deserved and recognises the critical role he plays in developing our market leading proposition, shaping client programs and mentoring our team." - @alishalyndon, founder and CEO at Momentum.

#Growth #Leader #Partner

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