Oracle: ABM + Customer obsession

The evolution of Oracle's Account-Based Marketing program a decade on...

Alisha Lyndon

by Alisha Lyndon

August 13, 2020

Account-Based Growth

In this episode we’re joined by Andrew Court, Senior Director of Cloud Transformation & Innovation at Oracle, to explore how Oracle have advanced their account-based marketing program a decade on, to include the post purchase journey, building advocacy and customer communities
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