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ITSMA: Where next for Account Based Marketing

In this episode we’re joined by Bev Burgess, author of A Practitioners Guide to Account-Based Marketing (ABM), to talk about the future for ABM, where it’s heading and how it’ll continue to gain traction.

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MomentumABMMomentumABM@MomentumABM·
19h

Research published last week by @Gartner_inc has revealed interesting developments in the shift of the balance of power in the boardroom – with #CIOs now seen as more influential than ever. So how do you work with the CIO to co-create and co-innovate?

https://lnkd.in/dnP28TU

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MomentumABMMomentumABM@MomentumABM·
23 Feb

There isn’t much to say about 2020 that hasn’t already been said. One thing is worth reinforcing though — last year changed the way we shop... Find out why Tesco is a great example of a brand looking at the bigger picture.

https://www.linkedin.com/posts/momentumabm_insights-tesco-activity-6769978066648215552-djEC

#Tesco #Retail #B2B #Insights

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MomentumABMMomentumABM@MomentumABM·
22 Feb

It's not too late to register for this Thursday's CBI Insight event! We'll be focusing on the areas where pressures are greatest for #FinancialServices firms in today’s virtual-first world: Resilience 💪 and Transformation📈. Learn more:
https://lnkd.in/dTPCVqh

#B2B #ABM #Growth

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MomentumABMMomentumABM@MomentumABM·
18 Feb

Would you believe it if we told you #employeewellness is one of the top three things customers consider when choosing which company to purchase from? Thanks for sharing your observations around what's keep execs awake at night @pohara_tp.

https://bit.ly/3ppMEwM

#B2B #ABM

Paul O'Hara@pohara_tp

Check out my latest article: What Is Keeping Executives Awake at Night In 2021? https://www.linkedin.com/pulse/what-keeping-executives-awake-night-2021-paul-o-hara via @LinkedIn

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MomentumABMMomentumABM@MomentumABM·
18 Feb

In this weeks Movers and Shakers, @MomentumABM announces appointment of CFO and Managing Director in the UK.

#Growth #GrowthMarketing #B2B #GreatPlacesToWork #CFO #ManagingDirector #MD @LeoBurnett @VodafoneUK @havas

Mobile Marketing@MMMagTweets

This week's Movers and Shakers round-up of the industry's latest hires and promotions features @LeoBurnett, @RGA, @HavasMedia, @IncuBetaGroup, @VodafoneGroup, @TribalLDN, @4As, @admixplay, @remergeio, @ZetaGlobal, @SightlyHQ, @lycamobile, @Bounteous...
https://mobilemarketingmagazine.com/movers-shakers-leo-burnett-rga-havas-incubeta-vodafone-tribal-worldwinde-4as-admix-remerge-zeta-global-sightly-lycamobile-bounteous-momentum-alight-media

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MomentumABMMomentumABM@MomentumABM·
17 Feb

The Customer Buying Index has, among other things, revealed some really interesting data on the size and structure of enterprise buying teams. 🚨 Spoiler alert: they're bigger and more complex than you'd think. The GM of Momentum US, shares his thoughts... https://bit.ly/3bimS8N

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MarTechSeriesMarTech Series@MarTechSeries·
16 Feb

@MomentumABM launches Competitive Intelligence Service http://ow.ly/SqC530rx6fr #Accountbasedmarketing #ABM #News #MomentumABM

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