Microsoft: Transforming a public service
A digital asset drives change in a major government agency
Microsoft Dynamics 365 is a suite of applications designed to help organisations tap into data, collaborate, and uncover real-time insights to accelerate success. The business wanted to expand a central government agency’s usage of the platform to department-wide (eCRM), with the aim of transforming delivery of services via digital-by-default channels, and creating a step change in working practices across the agency, from office to frontline.
Our suggested approach was to tell multiple distinct stories to each of the agency’s departments and functional areas, from C-suite to operations, HR to enforcement. Together, these stories explain how Dynamics 365 helps deliver the agency’s vision. We designed a digital infographic asset that consisted of an 8-part “ant-farm” cross-section of the agency, with respective use cases and value stories of Dynamics 365 travelling throughout.
The program helped elevate Microsoft to the status of long-term strategic and trusted partner for a key government department agency and became one of the largest Microsoft Dynamics deals for the UK public sector. The five-year deal is expected to generate over $11.4m of revenue, and has displaced competitors workloads.