ABOUT

Google Cloud Platform needed to generate awareness among enterprise leaders

Where Google has a worldwide consumer brand recognition, Google Cloud had little
awareness among the C-level audience within enterprises. Up against established competitors– Google Cloud required ABM capabilities to connect with key stakeholders.

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"Google Cloud has a great story to tell and Momentum not only helped us tell it but made sure we told it to the right people at the right time.”

Shelby Torrence, ABM leader EMEA,
Google Cloud

SOLUTION

Sales team equipped with key stakeholder intelligence and targeted content to engage

Market intelligence was gathered to identify the most appropriate target accounts and leaders, then the team created bespoke thought-leadership material, strategy briefs for influencers, a content hub microsite and problem-solving videos – all delivered via email, social and events.

IMPACT

A multi-million dollar sales pipeline
for Google Cloud

The program generated new relationships with over 200 C-level decision makers, engagement with over 450 ‘Top 3,000’ and named target accounts, and 39 event attendees from accounts that hadn’t previously engaged with Google Cloud. The ultimate prize? A multi-million dollar sales pipeline.

200

C-level decision makers

450

Engagement with Top 3,000

39

Event attendees

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