Google Cloud Chronicles
Telling the Google Cloud Platform story to C-level decision makers
Where Google has a worldwide consumer brand recognition, Google Cloud had little
awareness among the C-level audience within enterprises. Up against established competitors– Google Cloud required ABM capabilities to connect with key stakeholders.
Shelby Torrence, ABM leader EMEA,
Market intelligence was gathered to identify the most appropriate target accounts and leaders, then the team created bespoke thought-leadership material, strategy briefs for influencers, a content hub microsite and problem-solving videos – all delivered via email, social and events.
The program generated new relationships with over 200 C-level decision makers, engagement with over 450 ‘Top 3,000’ and named target accounts, and 39 event attendees from accounts that hadn’t previously engaged with Google Cloud. The ultimate prize? A multi-million dollar sales pipeline.
C-level decision makers
Engagement with Top 3,000