Ask Momentum ITSMA: If our Clients are so Happy, Why Aren’t we More Successful?
Julie Schwartz shares secrets to voice of the client success and answers the question: if clients are happy, why aren’t we more successful?
Article
Julie Schwartz shares secrets to voice of the client success and answers the question: if clients are happy, why aren’t we more successful?
Article
Capital Group's Head of Marketing and Client Experience, James Cardew, discusses the do's and don'ts of building a platinum client experience
Article
Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into clients.
Podcast
Buyers choose providers with stellar track records, knowledgeable experts, and third-party validation. Executives want proven solutions. Client references and advocacy are powerful ways to do exactly that...
Article
By responding quickly to a high-stakes situation, we transformed our client's offer leading to substantial growth.
Case Study
James Cardew, Head Of Marketing And Client Experience, Europe And Asia At Capital Group, Discusses The Data Trap, The Stakeholder CMOs Must Impress, And The Importance Of A “Pre-Mortem”
Podcast
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.
Blog
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
Blog
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
Forbes
How do you separate true thought leaders from subject matter experts? What does it mean to lead? Learn the four hallmarks of thought leadership leaders from recent Momentum ITSMA research.
Article
ITSMA research shows that senior executives think thought leadership is essential. B2B marketers should take this opportunity to arm their sales counterparts...
Article
Our client’s sales teams needed to adapt to effectively engage with a shifting buyer landscape, using insights from real buyers.
Case Study