Dell Executive program
A new kind of executive engagement starting with insights
Dell needed to engage with customers earlier and more consistently throughout the buying cycle, elevate the conversation to an exec audience and tell the complete Dell Technologies story, and ultimately influence and enhance its sales pipeline.
Dayne Turbitt, SVP UKI,
We created ExecHub – a new kind of profiling platform designed to provide the insights needed for Dell show greater relevance and have more profitable customer engagements. For the first time, Dell was able to track the relationship status of key C-level stakeholders within key accounts, and sharpen how they engage with CxO audiences.
Accessible anywhere, from any device, ExecHub has: unlocked exclusive insights; pinpointed customer talking points, challenges and spending threats enabling Dell to act; tracked and measured key contact relationship status; monitored and measured executive engagement across all accounts; built a profile across the c-suite including org-charts; enriched conversations at the click of a button.
C-level decision makers
Engagement with Top 3,000