ABOUT

Innovating for an innovative business

AWS asked us to frame our content around a brand idea that featured children thinking about the possibilities the world offers. Rather than boxing the audience into assumed account clusters, we created content that allowed the audience to ‘self-select’ their journey via the content they engaged with.

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"The program is going down really well internally and externally so thank you very much for all the hard work. The material is well prepared, the contacts are well selected and the ideas have helped us increase traction. "

French and German Sales Leads,
Amazon Web Services

SOLUTION

A disciplined approach
to growth

We created a scaled account-based marketing program that required a wide range of our skills including content creation, stakeholder mapping, social media, and vendor relations.

IMPACT

After just the first week…

50

new connections accepted

3

new contact meetings arranged.

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