Article
Taking an old-school approach to new ABM Training
Guy Phillips joined ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...
Leadership & Transformation
Podcast
IBM: Building account-based marketing muscle
Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.
Podcast
D&I starts with culture
Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
Press Release
Momentum and ITSMA Invest in Learning & Development
Momentum has enhanced its learning and development programs with two new hires and an increased focus on training programs.
Podcast
Building resilience from difference
Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work
Podcast
International Women’s Day 2022: Leadership knows no boundaries
Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference
Blog
ABM in the metaverse
The metaverse could fundamentally change account-based marketing tactics. Here's our view of how ABM might look in the virtual world
Article
Why emotional intelligence is what your ABM is missing
ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner
Video
Realizing ever greater business value in 2022
We unpack the latest insights from ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
Podcast
ABM: Bringing together data, art and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
Podcast
S&P Global: When ABM becomes ABE
How do you establish ABE as a known discipline within an organisation that has no prior experience? Hear from S&P's Amie Stankiste...
Article
Equipping IT to lead in the digitally focussed new normal
Research published last week by Gartner has revealed some interesting developments in the shift of the balance of power in the boardroom. CIOs are now being seen as more influential than ever before with 66 percent reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives.