Podcast
Capital Group: Platinum client experiences
James Cardew, Head Of Marketing And Client Experience, Europe And Asia At Capital Group, Discusses The Data Trap, The Stakeholder CMOs Must Impress, And The Importance Of A “Pre-Mortem”
Actionable Insights
Article
The four challenges facing marketers in the longtail of the pandemic
The bi-annual How Executives Engage research, which was conducted in September of 2021, was led by ITSMA’s Julie Schwartz and presented at October’s ITSMA’s Marketing Vision 2021. Discover the four main challenges facing marketers as we enter the longtail of the Covid-19 pandemic.
Podcast
State Street: The secret to maintaining first mover advantage
In this episode, Katherine Lucas, Head of Platform Marketing at State Street, shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, a first-of-its-kind investment servicing platform, building the global messaging and leading the go to market strategy.
Article
The secret to maintaining first mover advantage
In this Account Based Marketing podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.
Article
How competitive intelligence can transform your growth initiatives
It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need...Renowned author and competitive intelligence expert Leonard Fuld sat down last week with Momentum’s CI team leaders Diane Borska and Lenore Scanlon to discuss the many ways companies can benefit from robust, targeted intelligence in the modern business world.
Article
The Critical Factor In Building Trust With Key Customers | Forbes
Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.
Podcast
ABM: Bringing together data, art and science to enable the challenger sale
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
Article
How our pandemic experience can help us tackle climate change
Earth Day 2021, with the theme of ‘Restore Our Earth’, is all about taking the lessons, ideas and experiences from the pandemic into positive action that can help restore the world’s critical ecosystems. Momentum’s Rebecca Miles’ writes about how our pandemic experience can help us address climate change.
Article
The power of two: the secrets behind building a knockout partner-marketing program
For this episode of Momentum’s digital download sessions, Mark Kurtz who leads partnerships between Microsoft and Adobe and Momentum’s Chris Hooper discussed how to build a partner program, some of the challenges involved along the way, and provided some key tips to get the best out of your partner ecosystem.
Podcast
Executive Marketing: who influences the influencers?
Executive Marketing is on the rise but what advantages does it bring and why are marketeers starting to prioritise it? Head of Global Executive Marketing at AWS, explains why...
Article
Optimism fuels opportunity, ABM + Intelligence fuels growth
The themes of growth and competitive intelligence have never been more linked than they are at this moment.
Article
Four reasons why your ABM program needs competitive intelligence
From account planning to sales enablement and everything in between, competitive intelligence adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.