Identify 150+ target stakeholders within key sectors, who became social targets later in the campaign.
Bring industry expertise to discovery sessions with key marketing stakeholders to marry sentiment with research.
Identify VMware’s key differentiators and value to the sectors and their customers, along with proof points for validation.
Create content underpinned by value proposition development.
Deliver content into key accounts through social channels and email to footprint and awareness and drive conversations.
Build sales toolkit to enrich conversations and drive deals.