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Baker Hughes: Balancing short-term and long-term growth

In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.

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MomentumABMMomentumABM@MomentumABM·
20 Nov

"Congratulations to Robert in making partner. It’s richly deserved and recognises the critical role he plays in developing our market leading proposition, shaping client programs and mentoring our team." - @alishalyndon, founder and CEO at Momentum.

#Growth #Leader #Partner

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MomentumABMMomentumABM@MomentumABM·
20 Nov

We're thrilled to announce Robert Hollier as first ever Partner at @MomentumABM. Appreciated by clients and colleagues alike, Robert has been an instrumental member of the team for many years. Very exciting times ahead for Momentum!

@alishalyndon #Growth #Leader #Partner

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TopBusinessTechTop Business Tech@TopBusinessTech·
18 Nov

Alisha Lyndon, Founder & CEO, Momentum looks at how sales and marketing teams need to react to thrive in the post-Covid market
#covid19 #remoteworking #virtualfirstworld http://zpr.io/HkhAz

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MomentumABMMomentumABM@MomentumABM·
19 Nov

Why helping Distressed Buyers is the only way vendors will survive in a virtual first world by @alishalyndon, founder and CEO at Momentum, in @TopBusinessTech yesterday.

https://bit.ly/330zU7v

#ABM #B2B #AccountBasedMarketing #Growth #GrowthMarketing #EnterpriseMarketing

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MomentumABMMomentumABM@MomentumABM·
18 Nov

Have you had to adapt your content to align across all stages of the funnel? Anna Abrell has. Anna is an expert in #ABM and content alignment at Braze and will be Chris Hooper's next guest on ABM in 2021 tomorrow at 11amPST!
Register today: https://bit.ly/3n2uctk
#B2B #Content

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MomentumABMMomentumABM@MomentumABM·
16 Nov

42% of enterprise buyers are distressed.
To hear what our expert panel has to say about this, tune in to the latest episode of the #ABMPodcast: https://lnkd.in/d2wY6pf

Source: The Momentum Customer Buying Index™.

#CustomerBuyingIndex #SalesAndMarketing #B2B #Podcast #Growth

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MomentumABMMomentumABM@MomentumABM·
13 Nov

Marketing to enterprise accounts has always been complex, but the events of the last 6 months have made things even more challenging. That's why on Nov 19th Anna Abrell, expert in ABM and content alignment, joins us for ABM in 2021. Register today: https://bit.ly/3n2uctk

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