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Baker Hughes: Balancing short-term and long-term growth

In this episode we’re joined by Ryan Almond, Global ABM Leader at Baker Hughes, to discuss the importance of understanding short-term needs and knowing how this plays into a medium-to-long-term strategy.

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MomentumABMMomentumABM@MomentumABM·
18h

Working with @SkyboxSecurity to kick off the launch of their first ABM program has been a great experience! We love seeing clients as passionate about the work as we are!
#teamwork #abm #b2b

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MomentumABMMomentumABM@MomentumABM·
23 Oct

"The year 2020 looks set to prove why empathy really matters in marketing." Cate Sutherland, Head of Content Strategy at @MomentumABM .

Visit http://WeAreMomentum.com to learn about the benefits of well written value propositions. https://bit.ly/2GKG9Uq

#ABM #B2B #Growth

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MomentumABMMomentumABM@MomentumABM·
22 Oct

Who will solve the Riddle of the Dragon? Tonight we launch our first charity challenge with some of our clients. The winning teams will receive a donation to the charity of their choice so stay tuned to find out who the lucky winners are.

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MomentumABMMomentumABM@MomentumABM·
21 Oct

...& they want vendors to help them close those gaps - this is where marketing can help at the bottom of the funnel.
Register today to unpack this data & discover the tools you’ll need to transform your enterprise sales tactics in 2021: https://bit.ly/3i0L5Sk

#GrowthMarketing

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MomentumABMMomentumABM@MomentumABM·
20 Oct

Tune into the latest #ABMPodcast to hear @alishalyndon & @neil_bram (Atos) discuss going from a pilot program to ABM a decade on. From story-telling to the use of digital, find out what's changed as ABM has evolved. https://apple.co/36mBUcJ
#B2B #Growth #ABM #Podcast #B2BPodcast

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MomentumABMMomentumABM@MomentumABM·
19 Oct

42% of large enterprise buyers say they're finding it harder than before to make buying decisions.

Find out what's spawned such a large category of 'distressed' buyers - and how to avoid those mistakes on 3rd November. Register today!

https://bit.ly/3i0L5Sk

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MomentumABMMomentumABM@MomentumABM·
15 Oct

"44% of enterprise buyers say buying teams are internally more disconnected than ever. They want vendors to help them close those gaps" - this is where marketing can help at the bottom of the funnel.
Register for this insight and more on 3rd Nov: https://bit.ly/3i0L5Sk.
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