With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
Research published last week by Gartner has revealed some interesting developments in the shift of the balance of power in the boardroom. CIOs are now being seen as more influential than ever before with 66 percent reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives.
As organisations adapt to a new world of digital, remote, and hybrid selling, the topic of sales enablement has taken increasing prominence on the boardroom agenda. Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Momentum founder and CEO to discuss how organisations can best enable sales teams for success in the new world of enterprise selling.