
Atos: Ten years in ABM
In this episode of the ABM Podcast, find out what’s changed as ABM has evolved, from Head of Global Account & Deal Based Marketing for FSI at Atos.

by Alisha Lyndon
November 24, 2020
Related Resources
How do I introduce ABM into my B2B strategy?
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
Equipping IT to lead in the digitally focussed new normal
Research published last week by Gartner has revealed some interesting developments in the shift of the balance of power in the boardroom. CIOs are now being seen as more influential than ever before with 66 percent reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives.
Sales enablement in a world of digital selling
As organisations adapt to a new world of digital, remote, and hybrid selling, the topic of sales enablement has taken increasing prominence on the boardroom agenda. Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Momentum founder and CEO to discuss how organisations can best enable sales teams for success in the new world of enterprise selling.