Will Nicholls

Managing Director

What I most enjoy about working at Momentum is the chance to really think about how to help our clients grow. Each of our clients has the same core challenge – how to reach and engage their customers to create mutual value – but the best way to do that varies hugely depending on specific challenges our clients face. Figuring that out is the fun part!

Will partners with our clients to enable global businesses to strengthen and grow their most valuable relationships.

With over 20 years’ experience in creative agencies such as BBH, Dare, Mother and Saatchi & Saatchi as well as client-side at Nokia, Will has worked on media-neutral integrated campaigns with digital experiences for companies like Unilever, created one of Nokia’s first touchscreen smartphone apps, grown Baileys’ social media fanbase by 100%, launched a content site for Sainsburys that created an extra £100k a week in sales, relaunched No7 cosmetics increasing sales by 50%, helped Boots have their best ever Christmas, and developed innovation for The Sunday Times.

Prior to joining Momentum, Will led BBH Sport to three years of successive revenue and profit growth, helped Samsung reach their highest levels of brand consideration and drove brand reappraisal for Western Union.