ABM: How To Compete When Everyone Has The Same Strategy | Forbes

As much as 70% of B2B organizations are now either adopting or planning to adopt an ABM approach, can it still be used to distinguish your firm from similar competitors?

Alisha Lyndon

by Alisha Lyndon

June 19, 2019

Actionable Insights

When Momentum was founded as one of the first ABM consultancies, the term was little-known. But with as much as 70% of business to business (B2B) organizations now either adopting or planning to adopt an account-based approach to communicate the differentiators that customers care about, can it still be used to distinguish your firm from similar competitors?
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