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Setting up an ABM program has always been challenging, but the events of 2020 and the disparate team structures that come with the wholesale switch to remote working has put even more of a premium on getting the fundamentals right. Watch this video for three tips to help you create a winning ABM program.

ABM for 2021 | Building an ABM program in a pandemic

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MomentumABMMomentumABM@MomentumABM·
21 Jan

"As technology vendors gear up for an unknown future, being able to secure growth and retain customers is front of mind. But our virtual first reality means that the old approaches need to be upended..." @alishalyndon in @ITProPortal. https://bit.ly/3qIsGOC

#B2B #B2BMarketing

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MomentumABMMomentumABM@MomentumABM·
20 Jan

#NoNegativityFriday, try it!

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MomentumABMMomentumABM@MomentumABM·
19 Jan

Welcome to Jacqueline Gummer who joins Momentum as a Consulting Director in the UK. We're very excited to have you join the team!

For more open roles visit: https://lnkd.in/dVGVkeY

#GreatPlacesToWork #Hiring #Jobs #Consulting #Creative #Insights

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MomentumABMMomentumABM@MomentumABM·
18 Jan

We're very excited to be extending our service offering to include competitive intelligence research, analysis, and consulting services. The competitive intelligence practice will be led by Diane Borska, formerly CEO of a Boston based competitive intelligence firm.

#Growth #B2B

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MomentumABMMomentumABM@MomentumABM·
15 Jan

What's the role of the CMO when it's a role with no clear definition? It's up to marketers to shape that. Hear @KatharynMWhite at @tsystemscom discuss the role of the CMO in driving revenue growth on the latest #ABMPodcast with @alishalyndon.
Listen here: https://bit.ly/39sh4s3

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MomentumABMMomentumABM@MomentumABM·
13 Jan

We've just released a brand new episode of the #ABMPodcast to help you kick-start your marketing efforts in 2021! Get inspired by @tsystemscom #CMO, @KatharynMWhite, who shares winning insights for driving revenue growth with @alishalyndon .

Listen here: https://bit.ly/39sh4s3

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MomentumABMMomentumABM@MomentumABM·
12 Jan

How did the cloud proposition evolve in 2020 and what do enterprises care about going into 2021?

Join us 28th January as we discuss enterprise cloud procurement with @pswooding, Regional Sales Director at @cloudera.

https://bit.ly/3oC5RM7

#ABMEvents #B2BMarketing #B2BEvents

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