
A moment of truth for b2b marketing – Part 1
Tune in to this episode of the ABM Podcast as Momentum's Robert Hollier reveals wave 3 of the Momentum Customer Buying Index™.

by Robert Hollier
November 24, 2020
Related Resources
Marketing in the Age of Anxiety: how to respond to the new enterprise mindset
In this discussion, marketing experts gathered to discuss the findings from Momentum’s latest Customer Buying Index®, which revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots.
The four challenges facing marketers in the longtail of the pandemic
The bi-annual How Executives Engage research, which was conducted in September of 2021, was led by ITSMA’s Julie Schwartz and presented at October’s ITSMA’s Marketing Vision 2021. Discover the four main challenges facing marketers as we enter the longtail of the Covid-19 pandemic.
A moment of truth for b2b marketing – Part 2
The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.