A woman adjusting a microphone used to record a podcast

A moment of truth for b2b marketing – Part 1

Tune in to this episode of the ABM Podcast as Momentum's Robert Hollier reveals wave 3 of the Momentum Customer Buying Index™.

Robert Hollier

by Robert Hollier

November 24, 2020

Account-Based Growth

In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.
Listen now

Related Resources

Account-Based Growth

Marketing in the Age of Anxiety: how to respond to the new enterprise mindset

The findings from Momentum’s latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organisational pivots...

Account-Based Growth

The four challenges facing marketers in the longtail of the pandemic

The bi-annual How Executives Engage research, which was conducted in September of 2021, uncovered the four main challenges facing marketers as we enter the longtail of the Covid-19 pandemic.

Account-Based Growth

A moment of truth for b2b marketing – Part 2

The CTO at Cyberfort Group and Director of ABM, Strategic Accounts at Microsoft unpack the Customer Buying Index™ in this episode of the ABM Podcast.