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A moment of truth for b2b marketing – Part 1

In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest companies – and how to respond.

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Momentum, the global growth consultancy
MomentumABMMomentum, the global growth consultancy@MomentumABM·
10h

Is there still a need for human interaction in the enterprise buying process?

With buyer and seller teams working remotely and with so much information available online the landscape of enterprise sales today is unrecognisable to that of a decade ago. https://bit.ly/3jbJyeO

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ITSMA_B2BITSMA@ITSMA_B2B·
30 Jul

In a recent conversation, #Momentum founder and CEO @alishalyndon asks @DavidCMunn about the future of marketing:

"marketers are becoming the central nervous system of the company..."
Dave Munn

http://bit.ly/3MnITSMApc1
#ABMPodcast
@MomentumABM @alishalyndon

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
27 Jul

Thought leadership is the key to building a strategic partnership. @julieitsma, SVP of Research and Thought Leadership at @ITSMA_B2B, explains why that’s the case to Momentum CEO and Founder @alishalyndon in the latest #ABMPodcast episode: https://hubs.li/H0SRKwr0

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
27 Jul

We're delighted to welcome Tom Stevenson who is joining Momentum this week as a Consultant. Tom is driven and striving to make a difference - we can't wait to work with you! For more open roles, visit: https://lnkd.in/d4GHn43 #Hiring #GreatPlacesToWork #Growth #Team

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
26 Jul

Just in case you missed the exciting news earlier this month, we were delighted to announce our acquisition of research, advisory, and training firm @ITSMA_B2B to create an ABM powerhouse!

Here are some of our clients first reactions #mondaymotivation #growth #ABM

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
26 Jul

Just in case you missed the exciting news earlier this month, we were delighted to announce our acquisition of research, advisory, and training firm @ITSMA_B2B to create an ABM powerhouse!

Here are some of our clients first reactions #mondaymotivation #growth #ABM

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MomentumABMMomentum, the global growth consultancy@MomentumABM·
23 Jul

What does the future of #competitiveintelligence look like for organisations seeking to gain an edge on their rivals? If you missed this fireside chat with competitive intelligence pioneer @LeonardFuld, fear not! Catch up on this and all past events here: https://hubs.ly/H0SRGTD0

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